The Sweet Smell of Our Culture on the Decline

I just read that Mike from the show Jersey Shore is launching his own “fragrance.”   The trades are referring to it as the Situation Cologne or “The Sitch” for short.

On some level, that cologne sounds appealing if it does what the name implies and changes to fit a man’s situation– becomes less pungent when he enters an elevator or any small public space so the rest of us don’t have to smell him, becomes stronger when his body odor kicks in to mask his personal stench, and turns into a bug repellent when he’s outdoors, thereby saving everyone in his vicinity from mosquito attacks. 

Imagine if you could give the situation cologne to your boyfriend for his birthday, and it would suddenly smell really crappy when he was around other women, thereby warding them off.  

If “The Sitch” does anything along these lines, I say “bring it on Mikey.”

But I am pretty sure this cologne is not going to do be that inventive and useful.  My guess is that it is simply going to smell, like Mike wants it to smell – and tha’ts a scary thought to me.   Because Mike and his fellow cast members have way too much pop culture power lately.  They are already all over the TV.  And a few weeks ago they rang the opening bell at the New York Stock Exchange.  Now they are launching a product line and telling people what to wear?   I mean, seriously? 

Something about the cast of the Jersey Shore infiltrating every aspect of our culture just smells funny to me.   There is more to life than “Gym, Tan, Laundry,” isn’t there?

Study Reveals that Women Find Different Men Attractive Depending on Where They Are in Their Menstrual Cycle

You might be familiar with the study that revealed that women who are ovulating prefer men with masculine, rugged features.  Whereas, women who are at other points in their cycle do not show the same preference.  Here is a link to an article about this study in case you haven’t seen it:

http://www.msnbc.msn.com/id/18077810/wid/11915773?GT1=9303

I really wish I could take credit for the alternative take on this study that I came across this week: 

A study revealed the kind of face a woman finds attractive on a man can differ depending on where she is in her menstrual cycle. 

If she’s ovulating, she is attracted to men with rugged & masculine features.

If she’s menstruating or menopausal, she’s more attracted to a man with duct tape over his mouth & a spear lodged in his chest while he is on fire.

No further studies are expected.